Course Description

By earning this certification, you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.

This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing through powerful digital tools.

As part of the Digital Marketing Professional Certification program, learners will need to demonstrate the understanding of key concepts taught throughout the course. At the end of the course learners will be required to work in groups and develop a digital marketing strategy that will be presented to the client on a specified date.

Upon completion of this course, you will earn a certificate of completion from the University of Lethbridge and a voucher code to write the certification exam (£180 value). 

Course Outline

There are ten modules in this program: 

1. Introduction to Digital Marketing 

2. Content Marketing 

3. Social Media Marketing 

4. SEO (Search Engine Optimization) 

5. Paid Search (PPC) using Google Ads 

6. Display & Video Advertising 

7. Email Marketing 

8. Website Optimization 

9. Analytics using Google Analytics 

10. Digital Marketing Strategy 

Learner Outcomes

Certified Digital Marketing Professional

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognized professional certification. 

Why should I earn this certification? 

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy. 

Test your current digital marketing skills to see how the Digital Marketing Certificate can help you up your game and keep current on the ever-changing online marketing landscape.

Applies Towards the Following Certificates

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